Today the Mac App Store was released. You can access the App store at http://www.apple.com/mac/app-store/ and in the press release Steve Jobs claims there are over 1000 apps from start.
The App store is integrated into Snow Leaopard 10.6.6 (it's is bundled into the update). Now I have to admit I am not a Mac user so I can only try it at work and read the news. But from what I have seen thus far I must say it looks very promising. If this plays out as I expect it we will see something similar from Microsoft too. And if not, I do believe Microsoft will loose market share.
Naturally there are some press coverage too. Idg / Macworld has some interesting articles, overview, 1000 apps and Twitter in App Store.
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